Local Product Enrichment

Welcome to the Local Product Enrichment course!

In this course, you'll learn how to create and integrate product feeds, location feeds, and enrichment files to deliver personalized ads featuring location-specific product details.

When combined, these feeds power hyperlocal campaigns to display enriched product information in ads based on nearby store locations to drive foot traffic and increase sales. Examples of campaign use cases for local product enrichment include:

• showing items in creatives like fresh produce, dairy, or bakery goods in stock at a nearby store, including their store-specific prices.

• displaying best-selling products at local stores.

• featuring weekly specials, deals, or discounts available at particular locations.

• highlighting store-specific product services such as curbside pickup, same-day delivery, etc.

At the end of this course, you'll know how to create a basic Flight Control campaign that utilizes the three feeds/files for local product enrichment.